People seek inspiration and wisdom
regularly from successful entrepreneurs and investors. In fact, not many such
investors are there in the world who outperform consistently to get motivation.
But a few people in this group are truly amazing, and Nick Cooney is one among
them.
Nick Cooney is not only the founder of the
New Crop Capital venture capital trust but also its managing trustee. Besides,
he is the co-founder of the largest non-governmental organization in the world,
the Good Food Institute. Nick Cooney invested in more than forty alternative protein
companies throughout his investment career.
There is considerable consumer
awareness of alternative proteins, especially in economically developed
countries. For many years, meat has been the major source of protein. But the
interest and behavior of consumers have changed in recent years and developed
an interest in alternative protein sources. Animal welfare and environmental
concerns are also reasons for the growing interest in this sector.
Nick Cooney invested in the industry
of alternative protein, and some of the companies where he invested include
Beyond Meat and Memphis Meats. In fact, the combined value of the amount he
invested in this sector is more than USD 7 billion. Even now, he serves on the
board of many portfolio companies in the sphere of alternative protein.
Interestingly, Nick managed a team of
more than 45 staff in the alternative protein industry for the marketing and
promotion of such protein products. They worked together to reach alternative
protein products to consumers across North and South America and Asian
countries. He also ensured to make several food policy improvements for its
marketing and developments.
Nick's company Lever VC mainly
focused on startups related to alternative protein. His investment is not only in
plant-based meat and dairy companies but also in clean meat companies. Nick Cooney invested in numerous companies globally. His career in the field of alternative
protein is not limited to that. Nick Cooney also worked with many
internationally reputed food companies like Nestle and Subway related to
alternative protein and related things.
With more than twenty years in the
field of alternative protein, Nick Coney could work on consulting and policy
initiatives. He published books also on this subject and related issues. Veganomics is a famous guidebook from him
that explains everything about alternative protein. This book motivates
consumers to make the right decision about buying alternative protein products.
Nick is certainly an inspiration for people who enter this field.
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